Branding

One Size Never Fit All: Institutions Have Proven They Can Offer More Learning Options than Ever Before…But Will They?

The COVID-19 pandemic has helped push the desires of college students for varied types of learning from emerging status into reality. Schools, especially the brick-and-mortar variety, should focus on these new realities as they seek to increase enrollment and access. More Distance and Hybrid Learning A recent U.S. News & World Report article highlights the…

Karyn Adams
on February 15, 2022

Who’s Really Leaving Higher Ed?

When Miami University Vice President and Chief Communications and Marketing Officer Jaime Hunt tweeted, “a troubling # of colleagues across the US are leaving higher ed,” the responses were quick and abundant. Current and former higher ed colleagues weighed in on causes Hunt mentioned including job stress, flexible work, and bare bones staffing. At HA…

Karyn Adams
on November 9, 2021

It’s All About the Brand (not the logo)

Our June episode of 31Minutes, “Moving Beyond Logos to the Heart of the Brand,” features a content-rich discussion with Elon University’s Vice President for Enrollment, Greg Zaiser. Greg joined us to talk about how his institution transformed itself into one of the preeminent schools in the country, in no small part by employing successful, campus-wide brand…

Karyn Adams
on June 19, 2019

Making Waves in the Sea of Sameness #31MinutesPodcast

How does one go about making waves in the ever-widening sea of sameness? And how do we avoid being different just for difference’s sake? In this month’s episode of our 31Minutes podcast Karyn Adams and I chat with Ginger Hansen, H·A ThirtyOne’s Director of Enrollment Solutions. Ginger is heading to Atlanta this weekend to unveil The…

Karen Black
on April 4, 2019

Picture This

This is probably my umpteenth blog on campus photography, but as a creative, it is truly one of my soapboxes. Or perhaps I should say apple boxes. Picture this…an institution with a lively campus – it’s a place to be. Students creating a dynamic campus experience through events and traditions and the burgeoning spring and…

Karyn Adams
on February 26, 2018

Design Thinking. It’s What We Do.

How many times during last year’s recruiting cycle were you asked: “Are you reaching goal?” “What are your numbers?” “Are you going to meet your enrollment projections?” When you’re Vice President for Enrollment or the Director or Admissions, or really any member of the Admissions team, you probably get these questions every day. And these…

Ginger Hansen
on July 14, 2017

Need a few new ideas?

Answering the questions “What are your numbers?,” “What are you doing differently this year?,” “What new strategies are you trying to generate interest?” year after year can leave you feeling a little drained. I know. I’ve been there. As a former Vice President of Enrollment Management and H·A ThirtyOne client, I always looked forward to receiving…

Ginger Hansen
on July 6, 2016

Ideastorm Season Has Arrived

In less than two weeks, we will gather with a small group of our talented colleagues, talk challenges and seek opportunities, explore best practices and find camaraderie and (hopefully) humor. As a former client and 3 time Ideastorm attendee, I can vouch for the authenticity of the exchanges held on this day and energizing nature…

Ginger Hansen
on April 26, 2016

How to Work with External Partners (and other things no one teaches you about working in admissions)

SACAC, like many of the other regional ACACs, brings together enrollment and admissions leaders who are responsible for making the big decisions for their institution. It is also an excellent opportunity for newer professionals eager to join together; eager to take exciting steps in their careers. SACAC offers an important professional development opportunity for counselors…

Karyn Adams
on April 4, 2016

Calling All Big Ideas

We love ideas. Big ideas. And, we want to hear yours! Each year, H·A ThirtyOne compiles the The Best Enrollment Marketing Ideas publication, featuring innovative approaches and creative strategies from colleges and universities across the country. We have to admit that this is one of our favorite projects. Anyone can think of cool things to…

Ginger Hansen
on March 15, 2016
H·A ThirtyOne
Grown organically, one client at a time, simply by being ourselves and being good at what we do. We specialize in enrollment and admissions solutions with real results. Every time.
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April 21-24, 2012 | Arlington, VA

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