How many times during last year’s recruiting cycle were you asked:

“Are you reaching goal?”

“What are your numbers?”

“Are you going to meet your enrollment projections?”

When you’re Vice President for Enrollment or the Director or Admissions, or really any member of the Admissions team, you probably get these questions every day.

And these are your favorite conversations, right?

Wouldn’t it be great if you could change the dialogue a bit to focus on how you’re reaching your goals? If you could talk about the big picture, the experience, and how you’ve “designed” a strategy to achieve the numbers?

We call this design thinking, and it’s what we do.

Design thinking is at the core of our work and the reason so many of our clients are successful. We believe in approaching your biggest challenges in a way that does not simply solve the “problem,” but focuses on a creative solution that is human-centered, action-oriented, and unique.  There is a strategy, an architecture, and a creative rationale to help achieve the necessary goal.

Perhaps Steve Jobs defined it best, “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is.  It’s not just what it looks like and feels like. Design is how it works.”

We’ve seen the practices of our design thinking work for our partners in large universities and small colleges, private and public, graduate and undergraduate, in geographies across the country. We’d love to see it applied to your efforts, too!

Drop us a line, give us a call, or visit us in Daytona, FL at NSCEC (National Small College Enrollment Conference) where we’ll be July 17-19. Let’s start applying some “design thinking” together.

Email us at: or give us a ring: 336.706.1788!