“Who Shares Wins” is a concept we all “get” at some level. It isn’t a new concept or a newly minted phrase, but the sentiment is unwavering. I feel like talking about the value of sharing is a great way to launch the new year…one which will be filled with planned and unexpected surprises, another…
Answering the questions “What are your numbers?,” “What are you doing differently this year?,” “What new strategies are you trying to generate interest?” year after year can leave you feeling a little drained. I know. I’ve been there. As a former Vice President of Enrollment Management and H·A ThirtyOne client, I always looked forward to receiving…
SACAC, like many of the other regional ACACs, brings together enrollment and admissions leaders who are responsible for making the big decisions for their institution. It is also an excellent opportunity for newer professionals eager to join together; eager to take exciting steps in their careers. SACAC offers an important professional development opportunity for counselors…
If you’re a baker or have ever made buttercream icing, you know the moment the mixture of egg whites and sugar transforms from viscous egg and grainy sugar into a fluffy whip of heavenly meringue. You can recognize it even without seeing it, as the steady whirr of the mixer changes, in one quick moment,…
Student Search season is about to begin (again). Admissions and enrollment offices have closed the binders on their summer retreats and annual planning sessions and codified the year’s goals for the division. I’m going to guess that no one’s goals include “reducing the quantity of names purchased.” I’m also betting no one’s sheet of divisional…
I’d like your help in championing a grassroots effort to start a word of mouth campaign to change the name of what we currently call Student Search in enrollment management. Progressive, forward thinking leaders are leaving behind the inefficiencies of traditional Student Searching and calling their student recruitment campaigns Student Find campaigns. Recently, I’ve rallied…
Ideastormers! That was the rallying cry for our event last week, the 2nd Annual Ideastorm Summit. The session, held on the campus of Elon University in North Carolina (thanks again for hosting, Elon), brought together 14 different institutions and 25 enrollment leaders for a full day of rich idea exchange, discussion, trend reviews, and…
This summer (like the last several summers), H·A ThirtyOne presented at ACT’s Enrollment Planners Conference in Chicago. Our session, title “The Best 31 Enrollment Marketing Ideas of the Year,” was extremely well attended and saw us sharing great ideas with an overflowing audience, and collecting new ideas, too. In fact, it was the idea sharing…