Our June episode of 31Minutes, “Moving Beyond Logos to the Heart of the Brand,” features a content-rich discussion with Elon University’s Vice President for Enrollment, Greg Zaiser. Greg joined us to talk about how his institution transformed itself into one of the preeminent schools in the country, in no small part by employing successful, campus-wide brand…
“Who Shares Wins” is a concept we all “get” at some level. It isn’t a new concept or a newly minted phrase, but the sentiment is unwavering. I feel like talking about the value of sharing is a great way to launch the new year…one which will be filled with planned and unexpected surprises, another…
Answering the questions “What are your numbers?,” “What are you doing differently this year?,” “What new strategies are you trying to generate interest?” year after year can leave you feeling a little drained. I know. I’ve been there. As a former Vice President of Enrollment Management and H·A ThirtyOne client, I always looked forward to receiving…
In less than two weeks, we will gather with a small group of our talented colleagues, talk challenges and seek opportunities, explore best practices and find camaraderie and (hopefully) humor. As a former client and 3 time Ideastorm attendee, I can vouch for the authenticity of the exchanges held on this day and energizing nature…
SACAC, like many of the other regional ACACs, brings together enrollment and admissions leaders who are responsible for making the big decisions for their institution. It is also an excellent opportunity for newer professionals eager to join together; eager to take exciting steps in their careers. SACAC offers an important professional development opportunity for counselors…
If you’re a baker or have ever made buttercream icing, you know the moment the mixture of egg whites and sugar transforms from viscous egg and grainy sugar into a fluffy whip of heavenly meringue. You can recognize it even without seeing it, as the steady whirr of the mixer changes, in one quick moment,…
This post is going to continue deconstructing Student Search myths. Last week started with the myth of buying more names, and now, we’re turning our myth-busting efforts to the promise of CRM in Enrollment Management. The appeal of these three letters can be so captivating. Most of you know of someone who has been disappointed…
Student Search season is about to begin (again). Admissions and enrollment offices have closed the binders on their summer retreats and annual planning sessions and codified the year’s goals for the division. I’m going to guess that no one’s goals include “reducing the quantity of names purchased.” I’m also betting no one’s sheet of divisional…
It’s conference season. Over the past couple of months, we’ve held three Ideastorms (two private, one public) and presented at an Academic Impressions conference all about Communication Flow Planning. And now we are gearing up for our “Best Ideas” presentation at ACT’s Enrollment Planners Conference, our September Ideastorm at Marian University, and NACAC. It’s a…