Enrollment Management

One Size Never Fit All: Institutions Have Proven They Can Offer More Learning Options than Ever Before…But Will They?

The COVID-19 pandemic has helped push the desires of college students for varied types of learning from emerging status into reality. Schools, especially the brick-and-mortar variety, should focus on these new realities as they seek to increase enrollment and access. More Distance and Hybrid Learning A recent U.S. News & World Report article highlights the…

Karyn Adams
on February 15, 2022

Thriving, Driving, and Thinking about the Future

The H·A ThirtyOne podcast, 31Minutes, launches Part Two of its first ever multi-part series today. The episode, “Creating a Culture of Planning and Strategic Risk,” interviews Credo’s Emma Jones, Chief Brand Officer, and Joretta Nelson, Chief Knowledge Officer & SVP about their recent work with the Thriving 2.0 framework. (That’s the “Thriving” part of this…

Karyn Adams
on September 24, 2019

Lessons Learned Working In Higher Ed

Why did we choose to explore the topic of careers? Because once it seemed you either worked inside the academy, or you were outside of higher ed. Now we see, with increasing frequency, talented individuals taking (and leaving) positions on either side of the fence and expanding their searches. But if you have always worked…

Karen Black
on July 30, 2019

It’s All About the Brand (not the logo)

Our June episode of 31Minutes, “Moving Beyond Logos to the Heart of the Brand,” features a content-rich discussion with Elon University’s Vice President for Enrollment, Greg Zaiser. Greg joined us to talk about how his institution transformed itself into one of the preeminent schools in the country, in no small part by employing successful, campus-wide brand…

Karyn Adams
on June 19, 2019

One May At a Time

Cutting together the May episode of 31Minutes gave me an earworm of the song “Just Breathe” (the Faith Hill one), but TV’s “One Day at a Time” theme would fit much better (the 70s version). Our guests’ thoughts and advice about May 1 in the world of college admissions, in part, echoed these lyrics: “This…

Karen Black
on May 27, 2019

31Minutes of Your Time

31Minutes of Your Time: Introducing H·A ThirtyOne’s monthly podcast for sharing the best ideas to inspire higher ed communicators and leaders In lieu of a #whoshareswins post—or perhaps as the meta #whoshareswins—we are thrilled to unleash our first episode of H·A ThirtyOne’s newest content nugget, the 31Minutes podcast! Karyn Adams (H·A ThirtyOne’s Principal and Creative…

Karen Black
on February 12, 2019

The Reading Season: A shout out for enrollment pros who might be hiding in nooks across America

Most laypersons and even many faculty and staff members don’t realize we are smack dab in the middle of what is known as Reading Season. Those early acceptance packets sent out by your admissions team before holiday break are one thing. They are usually the “easy” decisions of very high performing students who exceed every…

Karen Black
on January 29, 2019

We didn’t win the project.

Sometimes reading social media posts makes the world seem like a place where deals are always made, promotions are always secured, and the thing that was tried always worked. This is not one of those posts. At the start of December, H·A ThirtyOne, received an 11th hour call for a project proposal. The potential client…

Karyn Adams
on December 19, 2018

Run for the Roses

This year’s National Small College Enrollment Conference was held in Louisville, KY. A historically rich city which is home to some BIG cultural icons- Kentucky Fried Chicken, Louisville Slugger, UPS’ worldwide air hub, and the Kentucky Derby.  For 143 years, Churchill Downs has attracted equestrians from across the globe for the legendary Run for the…

Ginger Hansen
on August 21, 2018

Design Thinking. It’s What We Do.

How many times during last year’s recruiting cycle were you asked: “Are you reaching goal?” “What are your numbers?” “Are you going to meet your enrollment projections?” When you’re Vice President for Enrollment or the Director or Admissions, or really any member of the Admissions team, you probably get these questions every day. And these…

Ginger Hansen
on July 14, 2017
H·A ThirtyOne
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