Most laypersons and even many faculty and staff members don’t realize we are smack dab in the middle of what is known as Reading Season. Those early acceptance packets sent out by your admissions team before holiday break are one thing. They are usually the “easy” decisions of very high performing students who exceed every…
Sometimes reading social media posts makes the world seem like a place where deals are always made, promotions are always secured, and the thing that was tried always worked. This is not one of those posts. At the start of December, H·A ThirtyOne, received an 11th hour call for a project proposal. The potential client…
This year’s National Small College Enrollment Conference was held in Louisville, KY. A historically rich city which is home to some BIG cultural icons- Kentucky Fried Chicken, Louisville Slugger, UPS’ worldwide air hub, and the Kentucky Derby. For 143 years, Churchill Downs has attracted equestrians from across the globe for the legendary Run for the…
In 2016, I had the honor of presenting at UCDA’s Annual Design Conference in San Antonio, TX. It was truly one of the best conferences I’ve attended, both for learning and networking with fellow creatives and campus communicators. (Hint…if you’re a designer in higher ed, see if there’s any way you can make it there….
This week’s #whoshareswins post comes straight from the aisles of The Strand, one of my favorite places on earth. Its surrounding city ain’t that bad, either. I plucked Verlyn Klinkenborg’s Several Short Sentences About Writing off their shelves during one of my recent multi-hour browse sessions. It’s a brief book unlike any other text on…
What’s next? At this point in the year, we know most schools have the full court press on for finishing out the 2018 enrollment cycle. Enrollment and admissions teams are also thinking about the year ahead – how to be more effective and how to innovate. It’s a perfect time to spur some new ideas,…
This is probably my umpteenth blog on campus photography, but as a creative, it is truly one of my soapboxes. Or perhaps I should say apple boxes. Picture this…an institution with a lively campus – it’s a place to be. Students creating a dynamic campus experience through events and traditions and the burgeoning spring and…
How many times during last year’s recruiting cycle were you asked: “Are you reaching goal?” “What are your numbers?” “Are you going to meet your enrollment projections?” When you’re Vice President for Enrollment or the Director or Admissions, or really any member of the Admissions team, you probably get these questions every day. And these…
Answering the questions “What are your numbers?,” “What are you doing differently this year?,” “What new strategies are you trying to generate interest?” year after year can leave you feeling a little drained. I know. I’ve been there. As a former Vice President of Enrollment Management and H·A ThirtyOne client, I always looked forward to receiving…
Before you head out the door… The weekend is almost here. And yes, I’m about to head out the door. Hopefully, you are, too. But this weekend I’m headed out the door to the annual SACAC conference, to be held in Birmingham, AL. You can find H·A ThirtyOne presenting during the pre-conference sessions and during…