Some call it lingo, others prefer jargon, and in professional settings we all understand it as industry-speak. Whatever you call it, you know it when you hear it – the abbreviated, coded language we use to describe any and everything around us, from the software we use to the forms we fill out to our…
The COVID-19 pandemic has helped push the desires of college students for varied types of learning from emerging status into reality. Schools, especially the brick-and-mortar variety, should focus on these new realities as they seek to increase enrollment and access. More Distance and Hybrid Learning A recent U.S. News & World Report article highlights the…
Plenty has been written about how the “Great Resignation” is impacting higher ed – from sage words by HA ThirtyOne consultant Angie Vicars and colleagues in the field like Jaime Hunt of Miami University to industry megaphone The Chronicle. Yes, people are leaving higher ed, but what can be done to retain them, as well…
When Miami University Vice President and Chief Communications and Marketing Officer Jaime Hunt tweeted, “a troubling # of colleagues across the US are leaving higher ed,” the responses were quick and abundant. Current and former higher ed colleagues weighed in on causes Hunt mentioned including job stress, flexible work, and bare bones staffing. At HA…
Why did we choose to explore the topic of careers? Because once it seemed you either worked inside the academy, or you were outside of higher ed. Now we see, with increasing frequency, talented individuals taking (and leaving) positions on either side of the fence and expanding their searches. But if you have always worked…
Our June episode of 31Minutes, “Moving Beyond Logos to the Heart of the Brand,” features a content-rich discussion with Elon University’s Vice President for Enrollment, Greg Zaiser. Greg joined us to talk about how his institution transformed itself into one of the preeminent schools in the country, in no small part by employing successful, campus-wide brand…
“Who Shares Wins” is a concept we all “get” at some level. It isn’t a new concept or a newly minted phrase, but the sentiment is unwavering. I feel like talking about the value of sharing is a great way to launch the new year…one which will be filled with planned and unexpected surprises, another…
Sometimes reading social media posts makes the world seem like a place where deals are always made, promotions are always secured, and the thing that was tried always worked. This is not one of those posts. At the start of December, H·A ThirtyOne, received an 11th hour call for a project proposal. The potential client…
This year’s National Small College Enrollment Conference was held in Louisville, KY. A historically rich city which is home to some BIG cultural icons- Kentucky Fried Chicken, Louisville Slugger, UPS’ worldwide air hub, and the Kentucky Derby. For 143 years, Churchill Downs has attracted equestrians from across the globe for the legendary Run for the…
What’s next? At this point in the year, we know most schools have the full court press on for finishing out the 2018 enrollment cycle. Enrollment and admissions teams are also thinking about the year ahead – how to be more effective and how to innovate. It’s a perfect time to spur some new ideas,…