With constant headlines touting a “chronic labor shortage” and millions of “missing workers,” one might expect employers in these early 2020s to adapt the way they hire to fill the many vacancies left in the wake of the COVID-19 pandemic. And yet, one of the most notable things about current hiring practices across professional industries…
I’d like your help in championing a grassroots effort to start a word of mouth campaign to change the name of what we currently call Student Search in enrollment management. Progressive, forward thinking leaders are leaving behind the inefficiencies of traditional Student Searching and calling their student recruitment campaigns Student Find campaigns. Recently, I’ve rallied…
Response rates produced by Student Search campaigns are, in many ways, meaningless. What? Keep reading before you decide that I’ve totally lost it. Here’s where I’m coming from: It is better to receive a response rate your admissions staff can handle than to get a response rate that overwhelms your team’s time and resources. You…
Ideastormers! That was the rallying cry for our event last week, the 2nd Annual Ideastorm Summit. The session, held on the campus of Elon University in North Carolina (thanks again for hosting, Elon), brought together 14 different institutions and 25 enrollment leaders for a full day of rich idea exchange, discussion, trend reviews, and…
Our blogs typically cover strategies and ideas for helping our higher ed clients reach and recruit students for their schools. Many of our client schools look to us for advice in reaching their parent constituents, and wisely so. Parents and families will have the largest influence on the college decision process. Developing effective communications for…
My nine year old and I had a deep discussion last week on why the metric system is a much simpler and easier to use measurement system than the commonly used English system. He understood quickly as I explained the absurdity of many of our common measurements. The conversation made me think of some of…