HA ThirtyOne

Attention! Milestone up ahead!

Every time I hit a milestone, I like to take a moment and appreciate it. Sometimes I can see the milestone coming and have a chance to mentally prepare, like that big birthday I had this year. Other times, the milestone happens without my even knowing it, and I can only celebrate upon reflection. I…

Karyn Adams
on June 6, 2012

Parent Communications – a few observations, a compromise, and a suggestion

Many enrollment leaders want to communicate more with parents. And that’s good. Parents are critical to the decision process for school selection and shouldn’t be forgotten. But what enrollment leaders may not realize is that they already are communicating with parents…it’s just not as intentionally as it could be. I recently sat with a VP…

on April 18, 2012

Thinking Exponentially

Last fall, during one of my client visits, I pulled onto campus and easily found the Admissions Visitor parking spots. For two reasons, I’m always careful to pay attention to how many spots a school has dedicated for visitors. First, I can offer an assessment of whether the placement and allotment of spaces is adequate….

Karyn Adams
on April 13, 2012

Don’t Be a Touch-Me-Not

I’m often made fun of when I refer to communications as “touches.” “We’ll touch them once with a letter mailer, and follow it with a an email touch, and then….” If it’s the first time I’ve used this language in front of a client, I can often see a querulous look from my audience. Why…

on March 29, 2012
H·A ThirtyOne
Grown organically, one client at a time, simply by being ourselves and being good at what we do. We specialize in enrollment and admissions solutions with real results. Every time.
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April 21-24, 2012 | Arlington, VA

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