Student Search season is about to begin (again). Admissions and enrollment offices have closed the binders on their summer retreats and annual planning sessions and codified the year’s goals for the division. I’m going to guess that no one’s goals include “reducing the quantity of names purchased.” I’m also betting no one’s sheet of divisional…
Let me get straight to the point. It’s spring on your campus, or will be very soon. Now is the time you need to be shooting pictures to build and supplement your image library. “Wait!” you think. “We are taking pictures all the time, of events and groups and things happening on campus.” And you…
May 1st is the day many enrollment officers dread. In fact, many of the attendees at the recent SACAC/PCACAC conference were unable to talk or see beyond that date. But the date has come and gone, and now enrollment professionals across the country are looking at a number on their report and wondering…what next? Whether…
One of the biggest audiences schools tend to ignore is…do you want to guess? It’s the audience that students generally listen to the most (especially Millenials). Yup. Parents. But even though most colleges and universities are well-versed in the traits and characteristics of Millenials—from their group ethic to their buying habits—institutions rarely engage the parents…