When Miami University Vice President and Chief Communications and Marketing Officer Jaime Hunt tweeted, “a troubling # of colleagues across the US are leaving higher ed,” the responses were quick and abundant. Current and former higher ed colleagues weighed in on causes Hunt mentioned including job stress, flexible work, and bare bones staffing. At HA…
Most laypersons and even many faculty and staff members don’t realize we are smack dab in the middle of what is known as Reading Season. Those early acceptance packets sent out by your admissions team before holiday break are one thing. They are usually the “easy” decisions of very high performing students who exceed every…
In less than two weeks, we will gather with a small group of our talented colleagues, talk challenges and seek opportunities, explore best practices and find camaraderie and (hopefully) humor. As a former client and 3 time Ideastorm attendee, I can vouch for the authenticity of the exchanges held on this day and energizing nature…
I’ve just returned from SACAC – a few days in the Miami sun among partner schools and colleagues. As I thought about the conference and all of its conversations, my reflections tended to run along a theme. Admissions and enrollment in 2016 is, in no way, “business as usual.” We all know that one of…
If you’re a baker or have ever made buttercream icing, you know the moment the mixture of egg whites and sugar transforms from viscous egg and grainy sugar into a fluffy whip of heavenly meringue. You can recognize it even without seeing it, as the steady whirr of the mixer changes, in one quick moment,…
Response rates produced by Student Search campaigns are, in many ways, meaningless. What? Keep reading before you decide that I’ve totally lost it. Here’s where I’m coming from: It is better to receive a response rate your admissions staff can handle than to get a response rate that overwhelms your team’s time and resources. You…
Every time I hit a milestone, I like to take a moment and appreciate it. Sometimes I can see the milestone coming and have a chance to mentally prepare, like that big birthday I had this year. Other times, the milestone happens without my even knowing it, and I can only celebrate upon reflection. I…
May 1st is the day many enrollment officers dread. In fact, many of the attendees at the recent SACAC/PCACAC conference were unable to talk or see beyond that date. But the date has come and gone, and now enrollment professionals across the country are looking at a number on their report and wondering…what next? Whether…
Many enrollment leaders want to communicate more with parents. And that’s good. Parents are critical to the decision process for school selection and shouldn’t be forgotten. But what enrollment leaders may not realize is that they already are communicating with parents…it’s just not as intentionally as it could be. I recently sat with a VP…
Last fall, during one of my client visits, I pulled onto campus and easily found the Admissions Visitor parking spots. For two reasons, I’m always careful to pay attention to how many spots a school has dedicated for visitors. First, I can offer an assessment of whether the placement and allotment of spaces is adequate….