admissions

One Quick Moment

If you’re a baker or have ever made buttercream icing, you know the moment the mixture of egg whites and sugar transforms from viscous egg and grainy sugar into a fluffy whip of heavenly meringue. You can recognize it even without seeing it, as the steady whirr of the mixer changes, in one quick moment,…

Karyn Adams
on July 27, 2015

The Fine Art of Budget Planning

I remember sitting in front of the blank Excel spreadsheet, provided by our CFO, with emotions ranging from a soaring sense of anything is possible to something that could be more closely described as that poignant scene from Oliver Twist, “please sir, can I have some more?” Budgeting in higher ed can feel like an…

Karyn Adams
on February 19, 2015

Student Search Myths

Student Search season is about to begin (again). Admissions and enrollment offices have closed the binders on their summer retreats and annual planning sessions and codified the year’s goals for the division. I’m going to guess that no one’s goals include “reducing the quantity of names purchased.” I’m also betting no one’s sheet of divisional…

on September 3, 2014

Student Search Campaigns are Being Renamed

I’d like your help in championing a grassroots effort to start a word of mouth campaign to change the name of what we currently call Student Search in enrollment management. Progressive, forward thinking leaders are leaving behind the inefficiencies of traditional Student Searching and calling their student recruitment campaigns Student Find campaigns. Recently, I’ve rallied…

on April 4, 2014

Are You Using Gravity in Your Enrollment Management Strategy?

Gravity is a great thing. Sir Isaac Newton discovered what keeps us grounded. Later, Albert Einstein revealed gravity’s power and his descriptions continue to be used in modern physics. For all the life-necessary aspects of gravity, and the exciting physics explorations it provides, it is not a recommended strategy for your enrollment management. However, all…

on March 3, 2014

Why Response Rates Don’t Matter

Response rates produced by Student Search campaigns are, in many ways, meaningless. What? Keep reading before you decide that I’ve totally lost it. Here’s where I’m coming from: It is better to receive a response rate your admissions staff can handle than to get a response rate that overwhelms your team’s time and resources. You…

on July 1, 2013

Ideastormers Unite!

  Ideastormers! That was the rallying cry for our event last week, the 2nd Annual Ideastorm Summit. The session, held on the campus of Elon University in North Carolina (thanks again for hosting, Elon), brought together 14 different institutions and 25 enrollment leaders for a full day of rich idea exchange, discussion, trend reviews, and…

Karyn Adams
on June 14, 2013

A Lesson in Using What You’ve Got

This summer (like the last several summers), H·A ThirtyOne presented at ACT’s Enrollment Planners Conference in Chicago. Our session, title “The Best 31 Enrollment Marketing Ideas of the Year,” was extremely well attended and saw us sharing great ideas with an overflowing audience, and collecting new ideas, too. In fact, it was the idea sharing…

Karyn Adams
on February 27, 2013

An Idea for Parent Communications

Our blogs typically cover strategies and ideas for helping our higher ed clients reach and recruit students for their schools. Many of our client schools look to us for advice in reaching their parent constituents, and wisely so. Parents and families will have the largest influence on the college decision process. Developing effective communications for…

Karyn Adams
on November 20, 2012

Thinking Exponentially

Last fall, during one of my client visits, I pulled onto campus and easily found the Admissions Visitor parking spots. For two reasons, I’m always careful to pay attention to how many spots a school has dedicated for visitors. First, I can offer an assessment of whether the placement and allotment of spaces is adequate….

Karyn Adams
on April 13, 2012
H·A ThirtyOne
Grown organically, one client at a time, simply by being ourselves and being good at what we do. We specialize in enrollment and admissions solutions with real results. Every time.
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April 21-24, 2012 | Arlington, VA

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