Gravity is a great thing. Sir Isaac Newton discovered what keeps us grounded. Later, Albert Einstein revealed gravity’s power and his descriptions continue to be used in modern physics. For all the life-necessary aspects of gravity, and the exciting physics explorations it provides, it is not a recommended strategy for your enrollment management. However, all…
Response rates produced by Student Search campaigns are, in many ways, meaningless. What? Keep reading before you decide that I’ve totally lost it. Here’s where I’m coming from: It is better to receive a response rate your admissions staff can handle than to get a response rate that overwhelms your team’s time and resources. You…
Ideastormers! That was the rallying cry for our event last week, the 2nd Annual Ideastorm Summit. The session, held on the campus of Elon University in North Carolina (thanks again for hosting, Elon), brought together 14 different institutions and 25 enrollment leaders for a full day of rich idea exchange, discussion, trend reviews, and…
This blog comes to you fresh from Concourse B at Chicago’s Midway airport after having spent the last three days at the ACT Enrollment Planners Conference. It was a great conference, and if you didn’t get to attend, I can recommend it as one of the best for enrollment planning. However, I suspect many enrollment…
Every time I hit a milestone, I like to take a moment and appreciate it. Sometimes I can see the milestone coming and have a chance to mentally prepare, like that big birthday I had this year. Other times, the milestone happens without my even knowing it, and I can only celebrate upon reflection. I…
May 1st is the day many enrollment officers dread. In fact, many of the attendees at the recent SACAC/PCACAC conference were unable to talk or see beyond that date. But the date has come and gone, and now enrollment professionals across the country are looking at a number on their report and wondering…what next? Whether…
Many enrollment leaders want to communicate more with parents. And that’s good. Parents are critical to the decision process for school selection and shouldn’t be forgotten. But what enrollment leaders may not realize is that they already are communicating with parents…it’s just not as intentionally as it could be. I recently sat with a VP…
I’m often made fun of when I refer to communications as “touches.” “We’ll touch them once with a letter mailer, and follow it with a an email touch, and then….” If it’s the first time I’ve used this language in front of a client, I can often see a querulous look from my audience. Why…
My nine year old and I had a deep discussion last week on why the metric system is a much simpler and easier to use measurement system than the commonly used English system. He understood quickly as I explained the absurdity of many of our common measurements. The conversation made me think of some of…