Last fall, during one of my client visits, I pulled onto campus and easily found the Admissions Visitor parking spots. For two reasons, I’m always careful to pay attention to how many spots a school has dedicated for visitors. First, I can offer an assessment of whether the placement and allotment of spaces is adequate….
Sometime this year we will complete our 600th marketing campaign for college admissions teams. An interesting observation that I’ve made over time goes back to a speech that I once heard from David Beamer, father of 9/11 hero Todd “Let’s Roll” Beamer, whom I had the good fortune of meeting in 2004. Mr. Beamer talked…
