Enrollment Management

While You’re Planning and Professionally Developing…

It’s conference season. Over the past couple of months, we’ve held three Ideastorms (two private, one public) and presented at an Academic Impressions conference all about Communication Flow Planning. And now we are gearing up for our “Best Ideas” presentation at ACT’s Enrollment Planners Conference, our September Ideastorm at Marian University, and NACAC. It’s a…

Karyn Adams
on July 15, 2014

Student Search Campaigns are Being Renamed

I’d like your help in championing a grassroots effort to start a word of mouth campaign to change the name of what we currently call Student Search in enrollment management. Progressive, forward thinking leaders are leaving behind the inefficiencies of traditional Student Searching and calling their student recruitment campaigns Student Find campaigns. Recently, I’ve rallied…

on April 4, 2014

Are You Using Gravity in Your Enrollment Management Strategy?

Gravity is a great thing. Sir Isaac Newton discovered what keeps us grounded. Later, Albert Einstein revealed gravity’s power and his descriptions continue to be used in modern physics. For all the life-necessary aspects of gravity, and the exciting physics explorations it provides, it is not a recommended strategy for your enrollment management. However, all…

on March 3, 2014

Why Response Rates Don’t Matter

Response rates produced by Student Search campaigns are, in many ways, meaningless. What? Keep reading before you decide that I’ve totally lost it. Here’s where I’m coming from: It is better to receive a response rate your admissions staff can handle than to get a response rate that overwhelms your team’s time and resources. You…

on July 1, 2013

Making a Last[ing] Impression

Not all big ideas are actually all that big, at least in the terms of how most people define big – expensive (big money), grand (big project), or revolutionary (big change). Some of the best, big ideas are notions that are much smaller or simpler in scale but do the work that makes a lasting…

Karyn Adams
on June 18, 2013

Ideastormers Unite!

  Ideastormers! That was the rallying cry for our event last week, the 2nd Annual Ideastorm Summit. The session, held on the campus of Elon University in North Carolina (thanks again for hosting, Elon), brought together 14 different institutions and 25 enrollment leaders for a full day of rich idea exchange, discussion, trend reviews, and…

Karyn Adams
on June 14, 2013

Fresh from Concourse B (and the ACT Enrollment Planners Conference)

This blog comes to you fresh from Concourse B at Chicago’s Midway airport after having spent the last three days at the ACT Enrollment Planners Conference.  It was a great conference, and if you didn’t get to attend, I can recommend it as one of the best for enrollment planning. However, I suspect many enrollment…

on July 15, 2012

Attention! Milestone up ahead!

Every time I hit a milestone, I like to take a moment and appreciate it. Sometimes I can see the milestone coming and have a chance to mentally prepare, like that big birthday I had this year. Other times, the milestone happens without my even knowing it, and I can only celebrate upon reflection. I…

Karyn Adams
on June 6, 2012

It’s May 2nd. Now what? 7 Tips for a Better Enrollment Year

May 1st is the day many enrollment officers dread. In fact, many of the attendees at the recent SACAC/PCACAC conference were unable to talk or see beyond that date. But the date has come and gone, and now enrollment professionals across the country are looking at a number on their report and wondering…what next? Whether…

on May 2, 2012

Parent Communications – a few observations, a compromise, and a suggestion

Many enrollment leaders want to communicate more with parents. And that’s good. Parents are critical to the decision process for school selection and shouldn’t be forgotten. But what enrollment leaders may not realize is that they already are communicating with parents…it’s just not as intentionally as it could be. I recently sat with a VP…

on April 18, 2012
H·A ThirtyOne
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April 21-24, 2012 | Arlington, VA

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