The most productive senior yield campaigns are built from pathways that cultivate meaningful relationships with younger student groups. Our multichannel, highly-personalized search strategies targeting juniors, sophomores and/or freshmen are as specifically tailored to the unique needs of each cohort as they are to the unique needs of each institution. These early-stage student recruitment efforts form the foundation of successful tailored enrollment strategies.
student search & campaigns
We take the stress (and the copy / paste) out of search.
Marketing campaigns, tailored to specific high school student populations at specific times, form critical admissions pathways. It is one leg of the journey from prospective student to enrolled student. We leverage a variety of channels to strategically connect with students, engaging new audiences and strengthening existing relationships through proven student recruitment methodologies.
STUDENT SEARCH & CAMPAIGNS
Junior • Sophomore • Freshman Search Campaigns
Senior Search & Application Push Campaigns
Even the most selective institutions conduct senior search, but only the most effective institutions do so with consideration to the varying stages of awareness and motivations of students. Whether built from inside a school’s CRM or on our own platform, our senior search and application push campaigns successfully generate high yields year after year through exceptional creative and strategy rooted in proven admissions marketing principles.
Visit Campaigns
Everyone knows that the chances of yield increase significantly if a student (and family) visit campus. Our visit campaigns effectively leverage opportunities to experience campus—whether virtual, in-person, or both—to heighten impressions, engagement, and yes, visits. Visit campaigns integrate seamlessly with broader admissions marketing strategies and “generation now” college recruitment preferences.
Affordability Campaigns
Whether it’s a general campaign targeting a wide audience or a campaign specifically tailored to the concerns of one group, we have proven, multi-channel strategies designed to mitigate the perception that an institution is out of reach. Affordability messaging requires nuanced university communications that address concerns while highlighting value.
Awareness Campaigns
Differing from search, awareness campaigns are engineered to raise general recognition for your institution, and may involve better articulation of specific brand attributes for your numerous audiences. Leveraging a variety of channels, including news media, social, streaming, and outdoor advertising, our campaigns to build awareness around an institution can be as general or specific as needed while supporting overarching strategies and goals.
Yield Campaigns
Yield campaigns focus on helping admitted students take that next crucial step—depositing and enrolling. From integrated parent communications to admitted student communications that provide students with the confidence that your institution is their institution, yield campaigns engage multiple channels and address the various obstructions to “yes.” Our yield strategies incorporate Gen Z and Gen Alpha college recruitment insights and evolving decision-making patterns.
Melt-Prevention Campaigns
In the marathon that is admissions, seasoned leaders know that even after their team has secured a strong and sizable class, there’s still the potential for melt. We work with institutions to develop meaningful engagement strategies to prevent melt and provide a smooth transition for your future students through strategic student recruitment retention approaches.
Graduate School and Program Campaigns
Prospective students in the market for graduate and certificate programs can be harder to reach, but we have extensive experience generating leads and guiding our partner institutions to maximize their own access to organic leads. We help launch new programs to capacity, develop new pathways for existing ones, and invigorate growth for graduate schools with strategic, multichannel campaigns that incorporate advanced college marketing techniques.
© 2026 H-A ThirtyOne. All rights reserved.