How can we help?
Ready to discuss creative and strategic solutions to actually help you meet your goals?
Q: How is HA ThirtyOne's approach different from other higher education marketing agencies?
Our collaborative “Not for. With.” philosophy means we work alongside your team rather than replacing them. Don’t have a team, yet? We know how to help you build one when you’re ready. We invest time understanding your institution’s unique characteristics and competitive landscape, then develop tailored enrollment strategies specifically designed for your goals. No cookie-cutter solutions.
Q: How do you stay current with evolving student preferences like Gen Z and Gen Alpha college recruitment trends?
We continuously research changing communication preferences, decision-making factors, and platform usage among prospective students. Our team regularly analyzes data from successful campaigns while monitoring emerging trends that will shape college recruitment in the coming years through comprehensive student recruitment research.
Q: Can you integrate with our existing marketing team and systems?
Absolutely. Our collaborative approach is designed to enhance your existing capabilities. We work seamlessly with internal teams and have extensive experience with popular higher education platforms like Slate, SalesForce, WordPress, Modern Campus, and even custom systems as part of our university communications integration services. We love talking about these things. Just ask.
Q: What kind of results do your clients typically see?
While every institution is unique, our partners generally experience improved application quality, increased yield rates, enhanced brand recognition, and stronger engagement with prospective students and donors. We provide detailed analytics and reporting to track progress toward your specific enrollment goals through our admissions marketing measurement systems. Same goes for annual giving, special fundraising initiatives, and capital campaigns.
Q: Do you work with all types of higher education institutions?
Yes! We partner with public and private institutions, large universities and small colleges, undergraduate-focused schools and graduate-intensive programs, single-sex institutions and HBCUs. Our custom creative and strategic solutions adapt to any institutional type, size, or mission through flexible methodologies.
Q: How do you measure the success of student recruitment campaigns?
We track multiple metrics including engagement, behavioral scores, segmented responses, origin source, application volume, and yield rates. Our data-driven approach provides clear ROI measurement for all higher ed marketing initiatives. Add our consultative partnership to the mix and you’re set up for success.
Q: How do you stay current with evolving student preferences like Gen Z and Gen Alpha college recruitment trends?
We continuously research changing communication preferences, decision-making factors, and platform usage among prospective students. Our team regularly analyzes data from successful campaigns while monitoring emerging trends that will shape college recruitment in the coming years through comprehensive student recruitment research.
