Most schools have existing logos and marks, but many are in need of original or updated documentation for how they should be used. We can develop everything from typography, font, and color foundations to PowerPoint templates and social media guides to ensure your institution is consistently represented on all fronts while supporting comprehensive college marketing consistency.
brand journey
Your brand, our expertise.
Every organization has a brand, but it's not always clear just what that brand is or how best to represent it. Whether it's brand assets - logos, typography, photographic/video style, and voice - or overseeing the marketing and reputation of more mature brands, we have the talent and proven experience to help your institution live brand-true. Research + visioning + creative + style book. We help institutions recognize the strength of their authenticity.
BRAND, DISCOVERY & DEVELOPMENT
Style Guide Development
Logo Development and Creation
Some schools may have existing logos that are in need of a modernizing refresh. A new office or initiative may need a unique logo developed completely from scratch, while still remaining true to the core brand identity. We consult with stakeholders to develop strong, meaningful graphic identity systems that will compellingly carry your brand far into the future while supporting institutional marketing goals.
Brand Development
Unless it is a wholly new initiative or endeavor, you probably already have a brand. But how that brand is articulated, visually conveyed, and most importantly, lived out and stewarded, can benefit from some TLC. We help our partner institutions recognize their most authentic and effective brand characteristics, and from that solid foundation, execute comprehensive programs of brand development that align with student recruitment objectives.
Branded Experience
There is perhaps no more compelling way to delight a client’s end users than by providing them with a complete experience that works on multiple levels and just feels right. Our extensive portfolio of branded experiences includes fully-integrated messaging across print, digital, and in-person platforms in innovative ways that skillfully extend the meaning of an institution’s brand while supporting university communications excellence.
Integrated Marketing Initiatives
As important as it is for each member of an organization to be working from the same style guide, it’s only one part of what goes into executing successful integrated marketing initiatives. We help keep your marketing efforts on track by encouraging internal collaboration between divisions and the careful coordination of messaging initiatives so that outgoing communications support rather than undermine each other through strategic higher ed marketing coordination.
Reputation Management
Building and maintaining positive institutional reputation requires consistent messaging, proactive communication strategies, and responsive management when challenges arise. We help institutions develop comprehensive frameworks for protecting and enhancing their standing among key stakeholders while maintaining authentic voice and values through strategic college marketing reputation initiatives.
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