How does one go about making waves in the ever-widening sea of sameness? And how do we avoid being different just for difference’s sake?

In this month’s episode of our 31Minutes podcast Karyn Adams and I chat with Ginger Hansen, H·A ThirtyOne’s Director of Enrollment Solutions. Ginger is heading to Atlanta this weekend to unveil The Best Enrollment Marketing Ideas of 2018-2019 at SACAC, along with co-presenter Joel Jones, Stetson University’s Associate Vice President of Marketing.

Ginger gives us a sneak peek of just one Best Idea. Without spoiling the episode, I’ll admit, at first this example seemed like a no-brainer to me. Discussing it with Ginger and Karyn was a great reminder of how difficult it can be to “walk out on a thinner limb” of calculated risk-taking within the academy. And, just how valuable that risk-taking can be.

Make sure to subscribe to 31Minutes on iTunes, Google Podcasts, Radio Public, Spotify, Stitcher, or via our podcast page or so you don’t miss new episodes and extras.

Not making it to SACAC this year? No problem. You can pre-order your copy of The Best Enrollment Marketing Ideas!

Got a great idea? Let us know about it! If your campus has a great example of a Best Idea to share with us, please get in touch!

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