Welcome to 31Minutes: H·A ThirtyOne’s podcast for finding and sharing the best ideas to help inspire higher ed marketers, communicators and leaders of all ilks. Each episode brings together co-hosts Karyn Adams, Principal & Creative Director for H·A ThirtyOne, and Karen Black, Creative Content Strategist for the firm, to talk with guests and explore one “best idea.”


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In 31Minutes: Best Ideas for Higher Ed Communicators, co-hosts Karyn Adams (H·A ThirtyOne Principal and Creative Director) and Karen Black (Content Strategist) talk to guests of all ilks and explore one “best idea” each month to inspire higher ed marketers, communicators, and leaders from across departments.
Getting More from Your Campus Photography

Typical campus imagery—quads, tech centers, trees, residence halls, art studios, faculty being engaging, students being lively, and mascots being goofy—can make one school look like, well, any other. But what makes the photography of some institutions convey compelling stories? When should you plan a professional photo shoot and when should you use internal resources and crowd-sourced snapshots? Drone footage? Video versus still? This month we’re joined by Jason Jones (of jonesFoto) and Bruce Cole as we explore what you need to know to successfully work with vendors and art direct photo and video shoots to effectively tell the story of your school.


  • Jason Jones, lifestyle photographer and cinematographer specializing in higher education, jonesFoto
  • Bruce Cole, Director of Operations, H·A ThirtyOne
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