Thinking Out Loud

Not Business as Usual

I’ve just returned from SACAC – a few days in the Miami sun among partner schools and colleagues. As I thought about the conference and all of its conversations, my reflections tended to run along a theme. Admissions and enrollment in 2016 is, in no way, “business as usual.” We all know that one of...
Karyn Adams
on April 14, 2016

How to Work with External Partners (and other things no one teaches you about working in admissions)

SACAC, like many of the other regional ACACs, brings together enrollment and admissions leaders who are responsible for making the big decisions for their institution. It is also an excellent opportunity for newer professionals eager to join together; eager to take exciting steps in their careers. SACAC offers an important professional development opportunity for counselors...
Karyn Adams
on April 4, 2016

Calling All Big Ideas

We love ideas. Big ideas. And, we want to hear yours! Each year, H·A ThirtyOne compiles the The Best Enrollment Marketing Ideas publication, featuring innovative approaches and creative strategies from colleges and universities across the country. We have to admit that this is one of our favorite projects. Anyone can think of cool things to...
Ginger Hansen
on March 15, 2016

One Quick Moment

If you’re a baker or have ever made buttercream icing, you know the moment the mixture of egg whites and sugar transforms from viscous egg and grainy sugar into a fluffy whip of heavenly meringue. You can recognize it even without seeing it, as the steady whirr of the mixer changes, in one quick moment,...
Karyn Adams
on July 27, 2015

Freeze your summer melt!

Summer is in full swing now, and while this season can bring beach vacations and beautifully hot weather, it can also bring a scary reality with another summer-induced phenomena…summer melt. Almost every institution can expect some transition of their numbers from the enrolled students of spring’s end to the actual matriculants of the academic year,...
on July 6, 2015

Before you head out the door…

Before you head out the door… The weekend is almost here. And yes, I’m about to head out the door. Hopefully, you are, too. But this weekend I’m headed out the door to the annual SACAC conference, to be held in Birmingham, AL. You can find H·A ThirtyOne presenting during the pre-conference sessions and during...
Karyn Adams
on April 17, 2015

The Fine Art of Budget Planning

I remember sitting in front of the blank Excel spreadsheet, provided by our CFO, with emotions ranging from a soaring sense of anything is possible to something that could be more closely described as that poignant scene from Oliver Twist, “please sir, can I have some more?” Budgeting in higher ed can feel like an...
Karyn Adams
on February 19, 2015

MYTH #2. “If I only had a good CRM.”

This post is going to continue deconstructing Student Search myths. Last week started with the myth of buying more names, and now, we’re turning our myth-busting efforts to the promise of CRM in Enrollment Management. The appeal of these three letters can be so captivating. Most of you know of someone who has been disappointed...
on September 14, 2014

Student Search Myths

Student Search season is about to begin (again). Admissions and enrollment offices have closed the binders on their summer retreats and annual planning sessions and codified the year’s goals for the division. I’m going to guess that no one’s goals include “reducing the quantity of names purchased.” I’m also betting no one’s sheet of divisional...
on September 3, 2014

While You’re Planning and Professionally Developing…

It’s conference season. Over the past couple of months, we’ve held three Ideastorms (two private, one public) and presented at an Academic Impressions conference all about Communication Flow Planning. And now we are gearing up for our “Best Ideas” presentation at ACT’s Enrollment Planners Conference, our September Ideastorm at Marian University, and NACAC. It’s a...
Karyn Adams
on July 15, 2014

Shoot!

Let me get straight to the point. It’s spring on your campus, or will be very soon. Now is the time you need to be shooting pictures to build and supplement your image library. “Wait!” you think. “We are taking pictures all the time, of events and groups and things happening on campus.” And you...
Karyn Adams
on April 14, 2014

Student Search Campaigns are Being Renamed

I’d like your help in championing a grassroots effort to start a word of mouth campaign to change the name of what we currently call Student Search in enrollment management. Progressive, forward thinking leaders are leaving behind the inefficiencies of traditional Student Searching and calling their student recruitment campaigns Student Find campaigns. Recently, I’ve rallied...
on April 4, 2014
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