Thinking Out Loud

Several Short Sentences About Writing

WhoSharesWins: Always Work Towards Better

This week’s #whoshareswins post comes straight from the aisles of The Strand, one of my favorite places on earth. Its surrounding city ain’t that bad, either. I plucked Verlyn Klinkenborg’s Several Short Sentences About Writing off their shelves during one of my recent multi-hour browse sessions. It’s a brief book unlike any other text on...
Karyn Adams
on August 3, 2018

Get Your Best Ideas Here!

What’s next? At this point in the year, we know most schools have the full court press on for finishing out the 2018 enrollment cycle. Enrollment and admissions teams are also thinking about the year ahead – how to be more effective and how to innovate. It’s a perfect time to spur some new ideas,...
Ginger Hansen
on June 13, 2018
Duke Union

Picture This

This is probably my umpteenth blog on campus photography, but as a creative, it is truly one of my soapboxes. Or perhaps I should say apple boxes. Picture this…an institution with a lively campus – it’s a place to be. Students creating a dynamic campus experience through events and traditions and the burgeoning spring and...
Karyn Adams
on February 26, 2018

Design Thinking. It’s What We Do.

How many times during last year’s recruiting cycle were you asked: “Are you reaching goal?” “What are your numbers?” “Are you going to meet your enrollment projections?” When you’re Vice President for Enrollment or the Director or Admissions, or really any member of the Admissions team, you probably get these questions every day. And these...
Ginger Hansen
on July 14, 2017

Best Practices for Transfer Communication Flow

H·A ThirtyOne and Transfer Times are pleased to be co-hosting the webinar, “Communication Flow Best Practices to Potential Transfer Students,” Thursday, March 30, at 9amCST / 10amEST. Transfer Times is the leading regional resource for helping transfer students effectively navigate the transfer process and connect with four-year colleges and universities. Their channel for connecting students with schools...
Karyn Adams
on March 27, 2017

Need a few new ideas?

Answering the questions “What are your numbers?,” “What are you doing differently this year?,” “What new strategies are you trying to generate interest?” year after year can leave you feeling a little drained. I know. I’ve been there. As a former Vice President of Enrollment Management and H·A ThirtyOne client, I always looked forward to receiving...
Ginger Hansen
on July 6, 2016

Ideastorm Season Has Arrived

In less than two weeks, we will gather with a small group of our talented colleagues, talk challenges and seek opportunities, explore best practices and find camaraderie and (hopefully) humor. As a former client and 3 time Ideastorm attendee, I can vouch for the authenticity of the exchanges held on this day and energizing nature...
Ginger Hansen
on April 26, 2016

Not Business as Usual

I’ve just returned from SACAC – a few days in the Miami sun among partner schools and colleagues. As I thought about the conference and all of its conversations, my reflections tended to run along a theme. Admissions and enrollment in 2016 is, in no way, “business as usual.” We all know that one of...
Karyn Adams
on April 14, 2016

How to Work with External Partners (and other things no one teaches you about working in admissions)

SACAC, like many of the other regional ACACs, brings together enrollment and admissions leaders who are responsible for making the big decisions for their institution. It is also an excellent opportunity for newer professionals eager to join together; eager to take exciting steps in their careers. SACAC offers an important professional development opportunity for counselors...
Karyn Adams
on April 4, 2016

Calling All Big Ideas

We love ideas. Big ideas. And, we want to hear yours! Each year, H·A ThirtyOne compiles the The Best Enrollment Marketing Ideas publication, featuring innovative approaches and creative strategies from colleges and universities across the country. We have to admit that this is one of our favorite projects. Anyone can think of cool things to...
Ginger Hansen
on March 15, 2016

One Quick Moment

If you’re a baker or have ever made buttercream icing, you know the moment the mixture of egg whites and sugar transforms from viscous egg and grainy sugar into a fluffy whip of heavenly meringue. You can recognize it even without seeing it, as the steady whirr of the mixer changes, in one quick moment,...
Karyn Adams
on July 27, 2015

Freeze your summer melt!

Summer is in full swing now, and while this season can bring beach vacations and beautifully hot weather, it can also bring a scary reality with another summer-induced phenomena…summer melt. Almost every institution can expect some transition of their numbers from the enrolled students of spring’s end to the actual matriculants of the academic year,...
on July 6, 2015
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